Seller's Guide

We’ll meet to discuss your plans, goals, and trends in the current marketplace, and assess your property’s qualities and characteristics. Your Compass agent will analyze comparable property sales, assess the competition, work with you to determine pricing strategy, and outline a strategic plan to achieve the best possible result for you as a seller.

From applying a fresh coat of paint to rearranging furniture, I will ensure that the property is visually ready for showing. I will schedule a professional photo shoot, commission an illustrative floor plan, and prepare a listing description. At this time, we will also sit down and complete the Seller Disclosure documents that will be necessary for the transaction.

The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process.

The Compass marketing team produces beautiful print collateral to strategically showcase your property. I will develop and execute an intelligent, effective marketing plan that includes direct mail that notifies neighbors and surrounding homes of the listing. I also send an email out to 1,600 local real estate agents and a database of 2,765 clients. In addition to my organic posts on Instagram and Facebook, I have paid media running on both those channels as well as some purchased Google Ad Words. The ads will push folks to the open houses. The home will be available to agents to show their clients privately throughout the week. This is where we see the serious buyers come out. Buyers will set up appointments with their agents to see the home for a more personal in-depth tour. Eye-catching property signs are produced and placed outside your property. Open houses are hosted for both brokers and clients on an ongoing basis.

I conduct an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated, and the listing strategy revised if needed.

We will establish the best method and frequency of communicating as the process unfolds. I will provide you with regular feedback and will keep you updated with continuous traffic metrics and information from the market.

Once we receive an offer, I will contact you to review the terms of the offer and analyze the pros and cons. Together you will decide how to respond to the buyer in one of several ways: by accepting the offer, rejecting the offer, or making a counter offer.

Once a contract has been agreed to and signed by all parties, an escrow will be opened and the buyer’s contingency period will begin. Timelines for the completion of buyer and seller responsibilities will be listed in the purchase contract and adhered to in the escrow. I will keep a close eye on the timelines and ensure that you are in compliance with your responsibilities, while also holding the buyer’s side to task to keep the process moving.

I will monitor and coordinate all the details necessary to get you to the finish line. Once the buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, I will arrange the final walk-through. At or near this time the escrow will close, payment will be made, and the keys will be handed over to the buyer.